In an artshell

An exhibition space for emerging artists in support of XLP
P-Art Factory is an under-30 curatorial duo helping emerging artists gain exposure whilst supporting charitable initiatives addressing societal issues, outside conventional art spaces.

In 2023, P-Art Factory partnered with MM to launch ‘In an Artshell’, a four-month art project situated in MM E&C’s Piazza, as well as a pop-up exhibition at Mercato Mayfair for the Art in Mayfair Festival in June. Starting on April 27th, the project was conceived to support XLP, a London-based charity dedicated to fostering positive futures for young people at risk of gang crimes and homelessness.

Read below the impact report of the partnership with Mercato Metropolitano and interview of the directors of Projects Art Factory, Margherita & Francesca.
  • £1,700

    Funds raised
  • 1000

  • 11

What was the main objective of this project?
"Our ultimate goal was to bring art to local communities and provide a platform for young artists to showcase their work in a less ‘ordinary’ location." ~ Margherita

Francesca & Margherita
P-Art Factory's Directors
Why did you choose to do it at Mercato Metropolitano?
"MM played a pivotal role in supporting this initiative, as the Community Team opened up their network and co-organised four beautiful events throughout the Summer, alongside our team. These events have been incredible, as they brought together people through art, music, food and philanthropy." ~ Francesca
What was the impact of this initiative?
£1,700 Raised
The financial success was driven by the sale of 23 artworks, as well as individual donations, and the sale of Prosecco, generously donated by
MM and BeBeMe.
1000 attendees
The events at MM Elephant & Castle, and Mercato Mayfair attracted over 1000 attendees coming from across the UK.
50% Sales
50% of the revenue and all donations were given to the charity parter, XLP, supporting young adults at risk of anti social behaviour and joining gang crimes.
5 Musicians
Five emerging musicians were also invited to play at two of our events, supported by Beats&Eats.
Young Creative Support
2 of the artists showcased were young adults supported by our charity partner, XLP.
20 UK Artists
’In an Artshell’ provided a unique platform for 20 UK-based young and emerging contemporary artists, with most of them being exhibited for the first time.
What did you enjoy the most about this collaboration?
"The collaboration with MM was made special by the exceptional teamwork and support we received. The contributions of Jasmine, Serena, Letizia and the marketing team were instrumental in bringing to life our shared vision for this project.

The four events we co-organised not only helped raise funds for XLP, but also created a vibrant and inclusive space where art, music, and charity intersected seamlessly. This initiative also , served as a catalyst for several emerging artists, and highlighted the key role of art in promoting positive change." ~ Margherita
What are your key takeaways from this experience?
"This collaborative venture between P-Art Factory and MM showcases the power of art beyond traditional boundaries, and fostered collective creativity engagement, and philanthropy.

The impact of ‘In an Artshell’ went beyond just numbers: for us, it was the perfect example of a successful synergy between a business, a charity, and a start-up." ~ Francesca
Partners & Sponsors

Head of Policy, Partnerships and Community, MM — Jasmine Awad

Community Manager, MM — Serena Debiase

Founder and Managing Director, p-Art Factory — Francesca Budini Gattai

Founder and Sales Director, p-Art Factory — Margherita Nussio

Looking for something creative and fun for your next fundraise?
Contact us to find out how we can work together!