Nicole Chui is a messy, brash, and disruptive artist specialising in freestyle hand embroidery.
Photography by Felicia May
Her work is driven by the desire to preserve & create memories, disrupt perfection, and unpick traditions. She is currently exploring the integration of her identity in football culture. Her clients include Adidas, Google, Victoria Beckham, It’s Nice That, Migration Museum, and the V&A Museum.
Chui was selected as one of the ‘25 future faces 25 and under’ by the Evening Standard in 2019. In 2022, she was granted an artist residency with Baesianz x Hate Zine at SET where she created new work for the Somerset House & The Crossover Project group exhibition by Bleur arts. She was also recently recognised for her work in the arts and culture sector as a finalist in the Asian Women of Achievement awards 2023, supported by NatWest business. Nicole is also an alumnus of the arts residency programme at HQI. Chui’s work has been exhibited at NOW gallery, Somerset House, Design District, London Design Festival, and The MAC Belfast. She currently runs her studio from Blackhorse Workshop.
Original Embroidered Art, signed and dated. Hand Embroidery, film photography (Wendy Huynh). Six strand cotton embroidery thread, photo paper.
Signed in the back 29cm x 26cm 2023
Inspired a football club I founded called Baesianz FC. This series of pieces are in collaboration with french vietnamese photographer, Wendy Huynh. Here we captured the spirit of playing football on the hottest day of the year, the scorching heat mixed with the fun and colourful energy of the Baesianz FC community is interwoven using the method of hand embroidery directly stitched on top of the photography print.
Original Embroidered Art, signed and dated. Hand Embroidery, film photography (Wendy Huynh). Six strand cotton embroidery thread, photo paper.
Signed in the back 29cm x 26cm 2023
Inspired by a motto we created at the heart of the Baesianz football club. Once a bae, always a bae is reflective of our club culture and the core values of kindness, care and respect. We aim to foster a community where everyone feels included and cares about each other.
Original Embroidered Art, signed and dated. Hand Embroidery, film photography (Wendy Huynh). Six strand cotton embroidery thread, photo paper.
Signed in the back 29cm x 26cm 2023
Inspired a football club I co-founded called Baesianz FC. This series of pieces are in collaboration with french vietnamese photographer, Wendy Huynh. Here we captured the spirit of playing football on the hottest day of the year, the scorching heat mixed with the fun and colourful energy of the Baesianz FC community is interwoven using the method of hand embroidery directly stitched on top of the photography print.